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Britains

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W. Britain

In 1907 the family proprietorship, William Britain & Sons incorporated as Britains, Ltd. The Britain family controlled the firm until 1984 when it was sold to a British conglomerate, Dobson Park Industries. They combined the operations with an existing line of toys and renamed the company Britains Petite, Ltd. [2] During the first half of the 20th century Britains expanded its range and market. By 1931 the firm employed 450 at its London factory. The catalog had expanded to 435 sets and twenty million models a year were being produced. [3]

Britains Set 212 The Royal ScotsBy 1966 safety regulations in the United Kingdom combined with rising costs halted the production of lead toy soldiers. Britains had already shifted most production to plastic, a process that began in the 1950's with their acquisition of Herald Toys. When production stopped the range of cataloged lead sets exceeded 2200. In 1973 Britains introduced New Metal models, which are die cast in a durable alloy. Initially these sets were aimed at the British souvenir market. In 1983 Britains responded to a growing collectors market by introducing additional models and limited edition sets. This range was greatly expanded over the next 20 years and included die cast versions of their old toy soldiers; some made from original molds. These, as well as their lines of Deetail plastic figures and accessories, and their older sets have become highly collectible.